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Format: 04/22/2018 - 11pm
Format: 04/22/2018 - 11pm
Time Title Type Location

Friday, June 28 - 8:00am

8:00am - 12:00pm
Ports in a Storm: Your Library as a Disaster Recovery Center [$] Preconference/Institute McCormick Place Convention Center
S404bc
Description :

This workshop focuses on community needs after an emergency, and will prepare libraries to actively function as disaster recovery centers by partnering with emergency responders and providing vital resources to the community. Hear firsthand how libraries in Queens County, NY and New Jersey responded to Hurricane Sandy. Learn what role your library can play in educating communities on disaster preparedness, and review the resources available via the National Network of Libraries of Medicine (NN/LM) Emergency Preparedness & Response Initiative.

A separate ticket is required in order to attend this event. Register now at http://ala13.ala.org/register-now. Tickets will not be available at the door.

**Library Journal selected this event as a top pick in their Annual Conference review guide!**

Cost :
209

Friday, June 28 - 12:00pm

12:00pm - 4:00pm
LLAMA Preconference: "Expert Marketing Clinic” [$] Preconference/Institute, Ticketed event McCormick Place Convention Center
S101b
Description :

Learn and share with marketing experts and peers. Actively participate in this half-day, hands-on workshop to improve your marketing plan and have fun doing it! You will hear from and interact with a panel of marketing experts from major content vendors and PR professionals in a library setting, collaborate to improve your own marketing plan, and “speed date” your best marketing tips.

Cost :
ALA member $150; LLAMA member $100; Student member $75; Non-member $250

Saturday, June 29 - 8:30am

8:30am - 10:00am
Publications Committee Meeting (ACRL STS) Committee meeting Hyatt Regency Chicago
Grand E
Description :

n/a

Saturday, June 29 - 9:00am

9:15am - 10:00am
Conversation Starters: Life, Libraries and the Pursuit of Wellness Program McCormick Place Convention Center
S102d
Description :

Do you have a workplace wellness program in your library? Do you want to start one? Does your library offer Zumba classes, meditation, or tai chi for your users? This Conversation Starter concerns how libraries are agents of change and impact the wellness of staff, users, and the communities of which they are a part. Possible topics include, but are not limited to: fitness and wellness programming; pedometer programs for library employees; special wellness events for finals week at school public and college libraries; health and wellness resources available for checkout; workplace wellness.

Sponsors :
ALA
American Library Association (ALA)

Saturday, June 29 - 10:30am

10:30am - 11:30am
Smart investing @ your library: Community Connector Program McCormick Place Convention Center
S404bc
Description :

Learn how librarians are making new connections with new audiences and expanding their own financial education frontier with outreach programs to seniors, teens and children. With locally designed technologies and clever approaches, they are using tablet computers to reach seniors in assisted living facilities; broadcasting radio programs and creating viral video vignettes to capture the attention of teens; and integrating music with the Lunch Money song in elementary school curriculums.

10:30am - 12:00pm
Harnessing the Wisdom of the Patrons: Creating a Maryland based Historical/ Genealogical Lecture Series Program on a Zero Dollar Budget Poster session McCormick Place Convention Center
Hall A, Exhibit Floor
Description :

Cultural heritage institutions can utilize their patrons as lecturers and presenters. An organization’s patrons have a vast amount of knowledge obtained through using the repository’s collections, performing research for other parties, publishing historical works, and interacting with staff. Patrons are likely to volunteer their services provided that they given a clear idea as to what is expected of them should they wish to lecture, they are able to schedule themselves to present on a date that meets their needs, they believe in the repository as an asset, they can present on a topic that interests them, they appreciate the repository’s staff who have helped them in the past so they feel the need to give back something to the repository, they are able to advertise their research services during their lecture, and they are thanked for lecturing.

The poster will include the proposal document for the 2012/2013 lecture series held at the Maryland State Archives. Also images (print or digital) will be shown of the promotional flyers used to advertise the lecture series, the online promotion ads, photos of a lecture in progress, and the scheduling lists of the lectures held from September 2012 to May 2013.

The success of the lecture series will be measured by the attendance numbers (whether attendance went up or not with each new lecture) and by survey results (whether patrons express interest in presenting at future lectures or attending future lectures).

Sponsors :
ALA
American Library Association (ALA)

Saturday, June 29 - 1:00pm

1:00pm - 2:30pm
Campaign for America's Libraries subcommittee meeting Committee meeting Sheraton Chicago
Missouri Room
Description :

n/a

1:00pm - 2:30pm
Liaison Committee Meeting (ACRL ANSS) Committee meeting Hyatt Regency Chicago
Skyway 281
Description :

Meeting of the ANSS Liaison Committee Meeting. The charge of this committee is to a) identify organizations in the fields of anthropology, sociology, criminal justice/criminology and related fields with which to build collaborative partnerships; b) support ANSS members in building and sustaining relationships with these organizations; c) advise and support the ANSS-appointed liaison(s) in working with their target organization(s).

1:00pm - 2:30pm
Publications Committee Meeting (ACRL ANSS) Committee meeting Hyatt Regency Chicago
Skyway 261
Description :

Meeting of the ANSS Publications Committee. The "Pubs" Committee is responsible for the ANSS Website as well as the biannual ANSS newsletter, Currents.

Saturday, June 29 - 2:30pm

2:30pm - 4:00pm
Getting Undergrads into the Archives: Innovative Outreach at SUNY Potsdam Poster session McCormick Place Convention Center
Hall A, Exhibit Floor
Description :

The State University of New York (SUNY) at Potsdam prides itself on providing research opportunities to its undergraduates, yet very few students take advantage of the incredible resources available in the College Archives and Special Collections. This lack of awareness has also created a significant gap in archived student group records. In an effort to increase undergraduate usage and awareness, the archivist and outreach librarian teamed up to create a targeted, yearlong promotional campaign that includes a new Undergraduate Archives Research Award; two events that encourage student groups to donate their records while exposing them to archival holdings; and increased visibility of research material through physical displays and social media outlets. While evaluation will not be complete until May 2013, early projections indicate a measurable increase in undergraduate use of the archives. Assessment data will include statistics on event attendance, Research Award submissions, and social media response, as well as a survey distributed to students who used the archives during the 2012-2013 academic year. The poster itself has two aims. First, to document and share innovative outreach ideas by exhibiting photographs of the events and displays, examples of print and online publicity materials, and an excerpt of the winning Undergraduate Archives Research Award submission. Second, to clearly demonstrate the campaign’s success by presenting quantitative data and qualitative survey responses in a visually compelling way. This project will also be submitted as a presentation for the annual SUNY Librarian’s Association conference in June 2013.

Sponsors :
ALA
American Library Association (ALA)

Saturday, June 29 - 3:00pm

3:00pm - 4:00pm
Marketing Discussion Group (ACRL) Discussion/Interest group Hyatt Regency McCormick Place
DuSable 21A-C
Description :

The ACRL Marketing Discussion Group is a forum and network for academic librarians to discuss marketing initiatives, strategies, and best practices. Who generates marketing ideas and produces promotional materials at your library? Join this discussion about academic library marketing workflows and staffing models. Invited presenters will get the conversation started by sharing their experiences from a variety of academic library settings. Come discuss insights about marketing duties assigned to library staff. Attendees will learn strategies for marketing and program implementation at academic libraries. Discover team-based planning, marketing and time management techniques for you and your staff.

3:00pm - 4:00pm
Slam the Boards! - A Model for Marketing through Action: A Reference Services Discussion Forum Discussion/Interest group Hyatt Regency McCormick Place
Clark 22A-C
Description :

Attend this discussion forum for a lively discussion on actively marketing and promoting your institution's reference services (both in-person and virtual). Come ready to share ideas and learn from your colleagues! Co-sponsored by the RSS Marketing and Public Relations for Reference Services Committee and RSS/MARS Virtual Reference Services Committee.

3:00pm - 4:00pm
The Road to Civility: Implementing a Choose Civility Initiative Program McCormick Place Convention Center
S402a
Description :

Interested in increasing your library's visibility in the community? Learn how one library's internal campaign became a successful community-wide initiative attracting national and international attention, More than 100 partners, chapters across the country, and local, state, and federal support. Hear why more than 65,000 people have chosen to display Choose Civility car magnets on their vehicles, and why the library is a natural choice to be the lead organization for such an initiative.

Sunday, June 30 - 8:30am

8:30am - 10:00am
PR Forum: Why libraries matter and can do more in the era of e-books, social media and branding Program McCormick Place Convention Center
S402a
Description :

Brand expert and NYU professor David Vinjamuri will speak at the 2013 PR Forum. In January 2013, Mr. Vinjamuri wrote a two-part post about libraries and e-books on his Forbes.com blog. He is the author of “Accidental Branding: How Ordinary People Build Extraordinary Brands” and the novel “Operator.”

Sunday, June 30 - 10:30am

10:30am - 11:30am
Leading Readers to Water….Guerilla Marketing for RA Program McCormick Place Convention Center
S402a
Description :

Libraries aren’t a retail environment, but we still have a product to promote – reading. Thinking of readers as customers means we need to develop ways to increase library traffic and circulation statistics, and position ourselves - as Readers' Advisors - as a knowledgeable participant in the book selection process. This program will give you some thought-provoking ideas on nudging patrons in creative reading directions, publicizing your back catalog, approaching traditional concepts in inventive ways and flexing your Readers' Advisory muscles.

10:30am - 11:30am
Promoting Preservation Interest Group Discussion/Interest group McCormick Place Convention Center
N137
Description :

1. Introductions (Mary Miller and Nancy Kraft)
2. Preservation Statistics (Holly Robertson): Feedback, planning, and brainstorming session to shape how this year's results will be shared and how we can improve the survey next year. (You can fill out the survey before June 25 at http://www.surveymonkey.com/s/preservation-survey.)
3. Preservation Week updates and discussion

10:30am - 12:00pm
Storytelling Mojo: Creating the 21st Century Library Narrative with Michael Margolis Program McCormick Place Convention Center
S502
Description :

Everyone knows why libraries matter. And yet, some people are questioning our role and value in the 21st century. How do we share the excitement for how libraries are evolving and innovating as a community institution? In this keynote, you’ll learn storytelling strategies specific to the unique opportunities and challenges faced by libraries today. For the last year, our presenter, Michael Margolis, CEO of Get Storied, has collaborated closely with both the California and Pennsylvania State Libraries around this issue. Come learn why it’s important to tell your story, how to do it right, and some simple ways to get storied. Your story matters.

**This program was included in Library Journal's top picks guide to the Annual Conference!**

Sunday, June 30 - 11:00am

11:00am - 1:30pm
PR Xchange - Best of Show (LLAMA-PRMS) Award Presentation, Other McCormick Place Convention Center
Hall A1, Special Events Area
Description :

PR Xchange - Best of Show

Sunday, June 30 - 11:30am

11:30am - 12:00pm
Ignite Sunday Session: Why They Love Their Library: Speech Bubbles, Chalkboard Paint and a Camera Help Patrons Help Their Library Program McCormick Place Convention Center
S102d
Description :

In April 2012, Lisle Library District took ALA’s theme of “You Belong @ Your Library” to heart and created an innovative way for patrons to tell their “library story” through a staff-created photobooth. Lisle built on the idea of having patrons write a few words about the library by centering it around programming, both in-house and online. The end result was patron engagement and community awareness about all the varied reasons to support their library. The staff learned key lessons on creating opportunities for patrons to take ownership of their library – easily applied at anywhere!

Sponsors :
ALA
American Library Association (ALA)

Sunday, June 30 - 12:30pm

12:30pm - 2:00pm
Bringing the Pieces Together: Building a Community Network Poster session McCormick Place Convention Center
Hall A, Exhibit Floor
Description :

In 2012, the Park Ridge Public Library developed a valuable community resource when it launched the Park Ridge Community Network (PRCN) website (www.parkridge.info). Managing the PRCN has made the Library an even more integral, visible and important part of the community. The PRCN is unique in that it combines information on a single site that is often contained in multiple individual websites (e.g. municipal, library, park district, tourism or chamber of commerce), and that is not readily available elsewhere. The Library leveraged its position as the “heart of the community” and capitalized on its role as the community’s premier information provider in creating this hyper local resource that provides information that is unique to the Park Ridge community. The website is a partnership between the library and other community members who contribute content, and serves as a one-stop source of information about community organizations, schools, businesses, community events and more. The use of social media further extends the reach of the PRCN. Google Analytics are used to track network usage and a patron survey has been conducted to determine user satisfaction and possible network enhancements. The poster session will include a laptop presentation of the website and the marketing plan that was developed to address promotion of the network to both community partners and community members. Sample marketing materials will be provided as will Google Analytics and graphs that display results of the patron survey conducted both in the Library and online.

Sponsors :
ALA
American Library Association (ALA)

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