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Format: 09/22/2017 - 12am
Format: 09/22/2017 - 12am
Time Title Type Location

Friday, June 28 - 12:00pm

12:00pm - 4:00pm
LLAMA Preconference: "Expert Marketing Clinic” [$] Preconference/Institute, Ticketed event McCormick Place Convention Center
S101b
Description :

Learn and share with marketing experts and peers. Actively participate in this half-day, hands-on workshop to improve your marketing plan and have fun doing it! You will hear from and interact with a panel of marketing experts from major content vendors and PR professionals in a library setting, collaborate to improve your own marketing plan, and “speed date” your best marketing tips.

Cost :
ALA member $150; LLAMA member $100; Student member $75; Non-member $250

Saturday, June 29 - 8:30am

8:30am - 10:00am
HarperCollins Adult Book Buzz Exhibitor session McCormick Place Convention Center
E350
Description :

The HarperCollins Library Marketing team is pleased to present forthcoming titles for Fall 2013 & Winter 2014. Get the inside track on your favorite authors and discover a few new ones! Light refreshments will be served.

Sponsors :
UNO
Unofficial Event
8:30am - 10:00am
Marketing and Public Relations for Reference Services (RUSA RSS) Committee meeting McCormick Place Convention Center
N226
Description :

Meeting of the RUSA RSS Marketing and Public Relations for Reference Services.

8:30am - 10:00am
Membership & Recruitment Committee Meeting (ACRL STS) Committee meeting Hyatt Regency Chicago
Grand E
Description :

n/a

Interests :
8:30am - 10:00am
Publications Committee Meeting (ACRL STS) Committee meeting Hyatt Regency Chicago
Grand E
Description :

n/a

Saturday, June 29 - 9:00am

9:15am - 10:00am
Conversation Starters: Life, Libraries and the Pursuit of Wellness Program McCormick Place Convention Center
S102d
Description :

Do you have a workplace wellness program in your library? Do you want to start one? Does your library offer Zumba classes, meditation, or tai chi for your users? This Conversation Starter concerns how libraries are agents of change and impact the wellness of staff, users, and the communities of which they are a part. Possible topics include, but are not limited to: fitness and wellness programming; pedometer programs for library employees; special wellness events for finals week at school public and college libraries; health and wellness resources available for checkout; workplace wellness.

Sponsors :
ALA
American Library Association (ALA)

Saturday, June 29 - 10:30am

10:30am - 11:30am
Libraries Building Bridges: Best Practices and Advice for Serving Your Latino Communities. Affiliate Event Palmer House Hilton
Spire Parlor
Description :

A fast-paced, interactive session! Using the Lightning Talk Format, REFORMA librarians representing a variety of library types and locations will each have 20 slides and 15 seconds per slide to talk about their best practices and innovations in serving the Latino community in library services. We’ll then have a Q and A session in which audience members will direct the conversation and ask questions that will help them implement effective practices in their own libraries.

Because of the dynamic and succinct nature of the Lightning Talk format and the variety of library types represented on the panel, attendees will have a chance to hear a broad spectrum of ideas that may help them in serving their own Latino communities and constituents. Moreover, the format and the Q and A time will allow for a deeper and fuller exchange of ideas among colleagues than is sometimes possible, which may enable more meaningful collaboration.

Featured Presentation by Cristina Ramirez, who says: "The Greater Richmond Region in Virginia is home to a new and rapidly growing Latino population. This region, the City of Richmond, Chesterfield and Henrico Counties, have seen a large influx of immigrants from a number of Spanish-speaking countries. When I took on the role of Library/Community Services Manager, Branch Manager for Broad Rock Library of the Richmond Public Libraries, I knew there was a large need and gap of services in the community. I had to learn quickly how to get to know, understand, and to create services and programs that would serve and engage the community. This session is an exploration of the steps I took, the City and community partners I worked with, and the experiences I have had since starting my role in May 2012."

Sponsors :
AFL
REFORMA (Affiliate)
10:30am - 11:30am
Smart investing @ your library: Community Connector Program McCormick Place Convention Center
S404bc
Description :

Learn how librarians are making new connections with new audiences and expanding their own financial education frontier with outreach programs to seniors, teens and children. With locally designed technologies and clever approaches, they are using tablet computers to reach seniors in assisted living facilities; broadcasting radio programs and creating viral video vignettes to capture the attention of teens; and integrating music with the Lunch Money song in elementary school curriculums.

10:30am - 12:00pm
Harnessing the Wisdom of the Patrons: Creating a Maryland based Historical/ Genealogical Lecture Series Program on a Zero Dollar Budget Poster session McCormick Place Convention Center
Hall A, Exhibit Floor
Description :

Cultural heritage institutions can utilize their patrons as lecturers and presenters. An organization’s patrons have a vast amount of knowledge obtained through using the repository’s collections, performing research for other parties, publishing historical works, and interacting with staff. Patrons are likely to volunteer their services provided that they given a clear idea as to what is expected of them should they wish to lecture, they are able to schedule themselves to present on a date that meets their needs, they believe in the repository as an asset, they can present on a topic that interests them, they appreciate the repository’s staff who have helped them in the past so they feel the need to give back something to the repository, they are able to advertise their research services during their lecture, and they are thanked for lecturing.

The poster will include the proposal document for the 2012/2013 lecture series held at the Maryland State Archives. Also images (print or digital) will be shown of the promotional flyers used to advertise the lecture series, the online promotion ads, photos of a lecture in progress, and the scheduling lists of the lectures held from September 2012 to May 2013.

The success of the lecture series will be measured by the attendance numbers (whether attendance went up or not with each new lecture) and by survey results (whether patrons express interest in presenting at future lectures or attending future lectures).

Sponsors :
ALA
American Library Association (ALA)

Saturday, June 29 - 12:30pm

12:30pm - 2:00pm
The MAGIC of Web Tutorials: Developing Best Practices to (Re)Focus on Users Poster session McCormick Place Convention Center
Hall A, Exhibit Floor
Description :

Libraries of all shapes and sizes are moving instructional content online. But, what are the best practices in this area? What works, and what doesn’t? What can libraries and librarians do to make online information appealing, engaging, and useful enough that patrons take advantage of it?

The Oakland University Library considered these questions and undertook a project to (re)assess how to leverage the library’s social and technology resources to make online tutorials more focused on students’ and faculty’s needs. Through a multi-part assessment process, the eLearning and Instructional Technology Librarian reconsidered the web tutorials offerings through faculty and staff feedback, a literature review of best practices, and an analysis of other universities’ online tutorial offerings. From this information, the eLearning and Instructional Technology Librarian developed the MAGIC guidelines (Manageable, Accessible, Geared at users, Informative, Customizable) for restructuring online tutorials to put users at the center. Employing MAGIC meant integrating web tutorials at points-of-need, identifying and sharing essential information, and engaging students in the learning whenever possible. Library faculty evaluation at the beginning and end of this process support the effectiveness of MAGIC in improving online tutorials!

This poster will use before-and-after images of tutorials and the library’s tutorials page to illustrate MAGIC and the shift toward user-centered resources. Other visuals, including infographics of faculty feedback, will illustrate how the MAGIC framework helped one library advance its online learning options. Furthermore, attendees will be able to experience the library’s revamped tutorials.

Sponsors :
ALA
American Library Association (ALA)

Saturday, June 29 - 1:00pm

1:00pm - 2:30pm
Campaign for America's Libraries subcommittee meeting Committee meeting Sheraton Chicago
Missouri Room
Description :

n/a

1:00pm - 2:30pm
Membership Committee Meeting (ACRL ANSS) Committee meeting Hyatt Regency Chicago
Skyway 280
Description :

Meeting of the ANSS Membership Committee. This committee welcomes new members and develops ways in which to recruit and retain members including the planning of networking activities.

1:00pm - 2:30pm
Student Retention Discussion Group (ACRL) Discussion/Interest group Hyatt Regency Chicago
Columbus EF
Description :

The ACRL Student Retention Discussion Group exists to discuss methods, best practices, and assessment for developing case-by-case and programmatic efforts related to student retention.

1:00pm - 2:30pm
Value Enhanced: Reimagining a Philosophy of Excellence (ACRL CLS) Program McCormick Place Convention Center
S403
Description :

Small college libraries rock! Listen to ACRL Excellence in Academic Libraries awardees share nimble, flexible, and courageous approaches to the challenges we all face. Learn how each of these college libraries has used recognition for past practices to inform future directions. College library directors and staff will showcase initiatives that not only respond to their institutions’ needs, but also demonstrate a significant voice in the conversation about the value of libraries in higher education.

Saturday, June 29 - 2:30pm

2:30pm - 4:00pm
Getting Undergrads into the Archives: Innovative Outreach at SUNY Potsdam Poster session McCormick Place Convention Center
Hall A, Exhibit Floor
Description :

The State University of New York (SUNY) at Potsdam prides itself on providing research opportunities to its undergraduates, yet very few students take advantage of the incredible resources available in the College Archives and Special Collections. This lack of awareness has also created a significant gap in archived student group records. In an effort to increase undergraduate usage and awareness, the archivist and outreach librarian teamed up to create a targeted, yearlong promotional campaign that includes a new Undergraduate Archives Research Award; two events that encourage student groups to donate their records while exposing them to archival holdings; and increased visibility of research material through physical displays and social media outlets. While evaluation will not be complete until May 2013, early projections indicate a measurable increase in undergraduate use of the archives. Assessment data will include statistics on event attendance, Research Award submissions, and social media response, as well as a survey distributed to students who used the archives during the 2012-2013 academic year. The poster itself has two aims. First, to document and share innovative outreach ideas by exhibiting photographs of the events and displays, examples of print and online publicity materials, and an excerpt of the winning Undergraduate Archives Research Award submission. Second, to clearly demonstrate the campaign’s success by presenting quantitative data and qualitative survey responses in a visually compelling way. This project will also be submitted as a presentation for the annual SUNY Librarian’s Association conference in June 2013.

Sponsors :
ALA
American Library Association (ALA)
2:30pm - 4:00pm
Many Books, Many Communities: How Choose to Read Ohio Encourages Ohioans to “Read Together, Read Ohio, Read for Life” Poster session McCormick Place Convention Center
Hall A, Exhibit Floor
Description :

A statewide reading initiative for all ages, Choose to Read Ohio (CTRO) encourages libraries, schools, families, and others to build a community of readers and an appreciation of Ohio authors and literature. Every two years, with the input of dozens of librarians and educators, CTRO selects and promotes a booklist of 15-20 exemplary titles by authors native to or resident of Ohio. A companion reader’s toolkit is created for each book. Toolkits include discussion questions, extension projects (developed in light of academic content standards and 21st Century Skills), and activities suitable for library programming, classroom adoption, or family or book group use. The poster session features sample toolkits (available for attendees to take), CTRO author READ posters and other marketing items, and photos and evaluation information from creative CTRO projects produced by public, school, and academic libraries. CTRO was established with an eye toward One Book, One Community and other large-scale reading programs, but rather than featuring a single title, CTRO was developed to be highly adaptable, to provide a selection of books and resources for any group from a small book club to a school district or city, and to communicate the breadth of Ohio literature. CTRO is a project of the State Library of Ohio, Ohioana Library Association, Ohio Center for the Book, and other partners. It may be a model for local, regional, or state campaigns in support of collaboration, exploration, and the joy of reading and sharing books.

Sponsors :
ALA
American Library Association (ALA)
2:30pm - 4:00pm
The “Like” Pursuit: Chasing Engagement through Social Media Poster session McCormick Place Convention Center
Hall A, Exhibit Floor
Description :

For American Archives Month this past October, the American Heritage Center (AHC) at the University of Wyoming held a “Name the Tribble Contest” to promote awareness of archives and the AHC’s particular collections. In the Forrest J. Ackerman papers, there is an original Tribble, used in the filming of the 1967 Star Trek episode, “The Trouble with Tribbles.” While this promotional effort began somewhat cautiously, it grew to be an unparalleled success. This poster presentation will discuss the lessons that the AHC learned from the experience of running a specialized promotional campaign. The discussion will address copyright concerns, the impact of the AHC’s Web 2.0 Task Force Report on social media activities, the administration of the contest, the most effective communication methods, as well as the contest outcomes for both entrants and the AHC. The key objectives of the contest will also be addressed—in particular, to connect the AHC to new user groups by demonstrating that the AHC holds primary source materials that are relevant to topics of widespread interest. Another strategic goal of the contest aimed to emphasize the accessibility of the AHC and the collections among the AHC’s holdings. The discussion will evaluate the success of the “Name the Tribble Contest” for these objectives and outcomes, using such assessment metrics as WordPress Site Stats and Facebook Insights. This poster presentation also strives to share practical ideas for social media engagement that could be implemented at other institutions.

Sponsors :
ALA
American Library Association (ALA)

Saturday, June 29 - 3:00pm

3:00pm - 4:00pm
Marketing Discussion Group (ACRL) Discussion/Interest group Hyatt Regency McCormick Place
DuSable 21A-C
Description :

The ACRL Marketing Discussion Group is a forum and network for academic librarians to discuss marketing initiatives, strategies, and best practices. Who generates marketing ideas and produces promotional materials at your library? Join this discussion about academic library marketing workflows and staffing models. Invited presenters will get the conversation started by sharing their experiences from a variety of academic library settings. Come discuss insights about marketing duties assigned to library staff. Attendees will learn strategies for marketing and program implementation at academic libraries. Discover team-based planning, marketing and time management techniques for you and your staff.

3:00pm - 4:00pm
Publishing/Promotions & Fundraising Committees Committee meeting Hyatt Regency McCormick Place
Adler 24A
Description :

Meetings for both the ALA-APA Publishing and ALA-APA Promotions & Fundraising committees.

Sponsors :
ALA
ALA Allied Professional Association
3:00pm - 4:00pm
Slam the Boards! - A Model for Marketing through Action: A Reference Services Discussion Forum Discussion/Interest group Hyatt Regency McCormick Place
Clark 22A-C
Description :

Attend this discussion forum for a lively discussion on actively marketing and promoting your institution's reference services (both in-person and virtual). Come ready to share ideas and learn from your colleagues! Co-sponsored by the RSS Marketing and Public Relations for Reference Services Committee and RSS/MARS Virtual Reference Services Committee.

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