The Elusive Library Non-User
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Speaker: Donna Fletcher, President, Donna E. Fletcher Consulting, Inc.
Speaker: Elizabeth Stearns, Assistant Director, Community Services, Waukegan Public Library
Speaker: Paula Singer, CEO/Chief Strategist, The Singer Group, Inc.
Speaker: Susan Bochenski, Library Director, Lincolnwood Public Library Dist.
People who don't visit libraries or come infrequently present special challenges to libraries. These folks typically ignore library surveys and resist attending focus groups. We'll share successful techniques to gain insights about non-users and how to use this learning to attract them.
The Elusive Non User Handout 63013.pdf - Uploaded by Donna Fletcher (Jun 28, 2013 - 77.23 KB