Leading Readers to Water….Guerilla Marketing for RA
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Speaker: Kate Niehoff, Popular Services Librarian, Schaumburg Township District Library
Speaker: Nancy McCully, Schaumburg Township District Library
Speaker: Susan Gibberman, Head of Readers' Advisory, Schaumburg Township District Library
Libraries aren’t a retail environment, but we still have a product to promote – reading. Thinking of readers as customers means we need to develop ways to increase library traffic and circulation statistics, and position ourselves - as Readers' Advisors - as a knowledgeable participant in the book selection process. This program will give you some thought-provoking ideas on nudging patrons in creative reading directions, publicizing your back catalog, approaching traditional concepts in inventive ways and flexing your Readers' Advisory muscles.